LABUBU這個可愛又搞怪的小角色，最近可說是紅遍大江南北。根據潮玩品牌 泡泡瑪特（Pop Mart） 公布的2024年度業績，其旗下最火紅的 IP 系列《THE MONSTERS》光是去年就創造了超過 30.41億元人民幣 的收入，而LABUBU正是這個系列中的明星角色之一。
LABUBU熱潮背後的故事
LABUBU的創作者是來自香港的藝術家 龍家昇（Kasing Lung）。他原本是一位插畫家，LABUBU最早出現在他的繪本作品中，不過，LABUBU並不是故事主角，當時只是個次要角色，形象也和現在大不相同。
最初的LABUBU：不那麼「可愛」
初版LABUBU外型較為怪誕，甚至帶有一點驚悚風格，並非走現在的「萌系」路線。
身上那標誌性的「九隻牙齒」其實暗藏創作巧思，代表著他獨特的個性與野性的一面。
從繪本角色到潮玩巨星
LABUBU之所以從繪本中跳脫出來，成為獨立的玩具角色，源自於龍家昇與Pop Mart的合作。隨著盲盒經濟在亞洲市場迅速爆紅，LABUBU憑藉其獨特的造型與辨識度迅速擄獲眾多粉絲的心。
LABUBU的十年蛻變
2025年是LABUBU誕生 第10週年，龍家昇也在紀念活動與訪談中親自分享這段創作旅程：
靈感來源：他喜歡用看似「怪物」的角色來探討人性中不完美但真誠的一面。
角色演化：從早期怪誕風格到後來的可愛版本，是根據粉絲喜好與市場反應做出的自然調整，但仍保有其「反主流」的創作初衷。
文化影響力：LABUBU不僅是玩具，更象徵著現代人對「非典型美學」的接受與追捧。
如今的LABUBU，從藝術插畫、限量公仔、快閃店鋪，到跨界聯名、服飾配件等，已成為一種潮流現象，甚至被戲稱為「能帶動GDP的IP」。這不只是潮玩的成功，更是創意產業與文化消費力量結合的體現。
LABUBU Generates 3 Billion Yuan? The Story Behind the Pop Mart Phenomenon
LABUBU, the quirky and lovable character from Pop Mart’s THE MONSTERS series, has become a cultural sensation. According to Pop Mart’s latest financial report, the brand's revenue more than doubled in the past year, with LABUBU alone contributing over 3.04 billion RMB—making it their top-selling IP.
Origins of LABUBU
Created by Hong Kong illustrator Kasing Lung, LABUBU was originally a side character in his picture books and not the main star.
The early version of LABUBU was not as cute—more eerie and unconventional, with its signature nine teeth holding symbolic meaning related to its wild and mischievous personality.
Rise to Fame
LABUBU’s transformation from picture book character to a superstar collectible came through collaboration with Pop Mart. The surge in blind box culture and collectible toys made LABUBU a standout due to its unique and recognizable design.
10-Year Anniversary
As LABUBU turns 10 years old in 2025, Kasing Lung reflects on its journey:
His inspiration came from portraying the imperfect, yet sincere side of human nature through “monster-like” characters.
LABUBU’s design evolved over time, becoming cuter in response to market trends while still retaining its original charm.
LABUBU now symbolizes a broader acceptance of non-traditional aesthetics in mainstream culture.
Cultural Impact
Beyond toys, LABUBU has become a fashion and lifestyle icon—appearing in merchandise, pop-ups, and brand collaborations. It represents the power of creative storytelling combined with savvy marketing, turning an indie character into a billion-yuan empire.
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